Hi {!firstname_fix},
Do you find it frustrating that potential clients don’t “get” what you do?
The head of a small consulting business recently revealed to me how fed up he was:
“We’ve built a successful business, have a loyal client base and yet … we STILL struggle to attract clients to us.
We’re constantly pursuing them, and then it takes several meetings before they finally agree with us that they DO in fact need our services.”
I asked, “If you could reduce that time and attract rather than chase clients …
Would you be willing to work on improving your message?”
YES!!
Most people are. If you’re convinced that:
- No one “gets” what you do – at least not without LOTS of explanation
- WAY more people need you than are hiring you
- You could make a big difference if they’d just give you a chance
- It shouldn’t be this hard to attract clients
Then let me help.
When I first left The Coca-Cola Company, I sounded like the announcer in a round of Buzzword Bingo. I talked about deliverables, exploiting opportunities and acronyms like TOMA till people’s eyes glazed over. It was DIFFICULT for me to get attention, meetings and clients.
So I taught myself a new way to talk about what I do. Then I started teaching everyone! Would you like to learn it?
http://jawdroppingclientgettingmessages.com/
Here are a few quick tips about marketing messages for you now:
1. You can’t talk about yourself until you EARN the right to do so.
2. You earn that right by revealing your insights about them (your target audience).
3. You reveal insights about them when you name issues or challenges they are looking to solve.
Mastering just those three things can easily double your client attraction results. And that isn’t even 25% of what I have to teach you – for f r e e! – next week. Do join us.
http://jawdroppingclientgettingmessages.com/
Hi {!firstname_fix},
Do you find it frustrating that potential clients don’t “get” what you do?
The head of a small consulting business recently revealed to me how fed up he was:
“We’ve built a successful business, have a loyal client base and yet … we STILL struggle to attract clients to us.
We’re constantly pursuing them, and then it takes several meetings before they finally agree with us that they DO in fact need our services.”
I asked, “If you could reduce that time and attract rather than chase clients …
Would you be willing to work on improving your message?”
YES!!
Most people are. If you’re convinced that:
· No one “gets” what you do – at least not without LOTS of explanation
· WAY more people need you than are hiring you
· You could make a big difference if they’d just give you a chance
· It shouldn’t be this hard to attract clients
Then let me help.
When I first left The Coca-Cola Company, I sounded like the announcer in a round of Buzzword Bingo. I talked about deliverables, exploiting opportunities and acronyms like TOMA till people’s eyes glazed over. It was DIFFICULT for me to get attention, meetings and clients.
So I taught myself a new way to talk about what I do. Then I started teaching everyone! Would you like to learn it?
http://jawdroppingclientgettingmessages.com/
Here are a few quick tips about marketing messages for you now:
1. You can’t talk about yourself until you EARN the right to do so.
2. You earn that right by revealing your insights about them (your target audience).
3. You reveal insights about them when you name issues or challenges they are looking to solve.
Mastering just those three things can easily double your client attraction results. And that isn’t even 25% of what I have to teach you – for f r e e! – next week. Do join us.
http://jawdroppingclientgettingmessages.com/
