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Just One Thing

Just One Thing

A young man had just gotten a job cleaning windows. “Be sure to clean the corners carefully,” his boss told him. It seemed odd to the boy, since the center of the window was the part people looked through. “Yes,” said the older man, “but if you do a thorough job on...
Will I Alienate People If I …?

Will I Alienate People If I …?

Ashley, a celebrity in the marketing world, and I were attending a conference crowded with thousands of people. Knowing my background in brand identity, Ashley waited until we had a moment alone before turning to me with the question that had been weighing on her: “If...