Beginners: Do You Know What You Don’t Know?
One day I was riding around Los Angeles with my Russian friend Sergei. As he turned into an open spot to parallel park, I laughed and teased him about being a “nose-first” parker. Instead of laughing back or even being annoyed at me, he gasped and turned to face me....
Build a Solid Foundation for Your Business – or Rain Barrel!
I’m a bit of an outlier. While other women are buying the hottest shoes or jewelry, my favorite purchase of the summer is this rain barrel. It required a little prep before installation; namely hacksawing, an awful sound that took place over the weekend. My husband...
The Missionary Position …
… on marketing is changing. The other day my husband sent me an article that surprised and delighted me. Mormon missionaries are changing their techniques for getting converts. Church member Matt Martinich reports that door-to-door work stopped being effective...
When a Good Self-Intro Goes Bad
A very bright member of our Magnetic Marketing Essentials Academy got ambushed this week. Not by a bad guy, but by a small woman. Marta was out networking (yay!) and got to practice saying her Jaw-Dropping Self-Introduction™. The results were not jaw-dropping. It...
This Guy Blew It (but These Two Got It Just Right)
Have you ever seen someone wreck a bicycle on those funny video shows? They ride along looking good, then a wheel falls off or they fly over the handlebars. That happened recently – in a metaphorical way – in my inbox. A LinkedIn contact sent me a very professional,...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.