She Does This Zappy Thing…
… That helps my headaches. At least, that’s how a happy client might describe Myra’s services to a friend – she’s a holistic health practitioner. Trouble is – “a zappy thing that helps my headaches” – is not very helpful to Myra. What if, after...Why on earth…
…would I want to do that? That’s the question I asked myself as Bob gestured excitedly towards this boulder in the middle of the surf, saying I could swim there. I had been running around with my dog on the beach when Bob noted I was wearing jeans on a balmy, 72...The $176,500 Mistake
“You want $22,000 … for doing what?” That’s what a potential client said to Dani, an experienced trainer in the world of corporate people issues, right before showing her the door. Disheartened by that incident, she wanted to check with me before taking a similar...
Checklists: Use this Simple Tool; Save Time, Money and Embarrassment
“I’m sorry we amputated the wrong leg, Mrs. Jones, but I couldn’t be bothered to follow that 19-point checklist.” I was attending a webinar recently and heard the host’s phone ring in the background. Not a catastrophe, by any means, but it...I Totally Don’t Know What That Means, But I Want It!
Did you ever see that commercial for DirecTV with the famously ditzy Jessica Simpson? After she recites all the technical data about HDTV, Jessica looks at the camera seductively and quips, “I totally don’t know what that means, but I want it.” My “Worst Client” had a...
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