Is There Such a Thing As Enlightened Selling?
My colleague Andy recently was describing his favorite job. He conducted campus tours at Hendrix College while a student there. He loved showing prospective students around the beautiful campus, getting to know them a bit and answering their questions. Knowing his...Welcome, Enlightened Marketers …
… and those who want to be. What’s an enlightened marketer? When I talk about enlightened marketing, I’m thinking about conscious communication, and delivering real value to my clients. I’m thinking of education, awareness and, certainly,...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.