by Samantha Hartley | May 14, 2014 | Marketing Strategy
Ashley, a celebrity in the marketing world, and I were attending a conference crowded with thousands of people. Knowing my background in brand identity, Ashley waited until we had a moment alone before turning to me with the question that had been weighing on her: “If...
by Samantha Hartley | Feb 6, 2014 | Marketing Strategy - Networking
It was my very first week on the job. As part of my new employee orientation at corporate back in the late 90s, I was sent to New York City for one day. It was a financial analysts meeting. Completely boring except for two memorable things: The very cute suit I was...
by Samantha Hartley | Nov 6, 2013 | Enlightened Marketing, Marketing Strategy, Mindset, Value Identification
The other day I was munching on some berries and thinking how odd it was. Odd that it parallels a critical lesson in my business. Odd that I hadn’t bought them in a store, but instead got them here: Yep, off a bush in the park. Odd that just a few months ago, I...
by Samantha Hartley | Nov 1, 2013 | Check this out!, Enlightened Marketing, Marketing Strategy
Seoul, Korea. I was scheduled to go there for a business trip from the Atlanta corporate office to help local marketing peeps. I’d asked my boss for a few extra days to stop over in Arkansas where my 2-year old nephew would be visiting. A few days later I was awakened...
by Samantha Hartley | Jul 5, 2012 | Check this out!, Marketing Strategy, Passive revenue, Running Your Business
It always amazes me how many solopreneurs and small business owners fail to tap the “virtual ATM machine” that is newsletter and email marketing. We’re on par to double our business this year, and a major part of that growth comes...
by Samantha Hartley | Jun 7, 2012 | Enlightened Marketing, Marketing Strategy
Last week I talked about getting clients by giving something away. This week I want to share my three-step formula for creating an irresistible free offer, reveal my “secret weapon” for easy freebie creation and announce the winners of the Done4You...