I Just Snort-Giggled to Myself
It was my very first week on the job. As part of my new employee orientation at corporate back in the late 90s, I was sent to New York City for one day. It was a financial analysts meeting. Completely boring except for two memorable things: The very cute suit I was...
How My Mentor Saved Me From The ER
The other day I was munching on some berries and thinking how odd it was. Odd that it parallels a critical lesson in my business. Odd that I hadn’t bought them in a store, but instead got them here: Yep, off a bush in the park. Odd that just a few months ago, I...
Wake-up Call from a Child
Seoul, Korea. I was scheduled to go there for a business trip from the Atlanta corporate office to help local marketing peeps. I’d asked my boss for a few extra days to stop over in Arkansas where my 2-year old nephew would be visiting. A few days later I was awakened...The First Step to Creating Income from Your Email Newsletter
It always amazes me how many solopreneurs and small business owners fail to tap the “virtual ATM machine” that is newsletter and email marketing. We’re on par to double our business this year, and a major part of that growth comes...
Secrets for Creating an Irresistible Freebie That Has Perfect Clients Rushing to Sign Up
Last week I talked about getting clients by giving something away. This week I want to share my three-step formula for creating an irresistible free offer, reveal my “secret weapon” for easy freebie creation and announce the winners of the Done4You...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.