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Get Clients by Giving Something Away

Get Clients by Giving Something Away

One of the best ways to attract clients to your business is to give something away for free. Doing so provides a no-risk experience so prospects can learn your value for themselves. There are two situations in which you can most benefit from giving away free stuff:...
A Quick and Easy Summer Marketing Tip

A Quick and Easy Summer Marketing Tip

Summertime is an odd time for business. It seems like everyone is either ON vacation, just returned (and recovering) from vacation … or mentally out of the office. You may feel that putting together a major marketing campaign is just too much effort. If so, this...

Does a Solopreneur Need a Brand?

The mute button saved me this week. I was on a teleconference about marketing messages with dozens of participants.  Someone asked the leader whether he thought she needed a brand for her business, now that she had crafted a marketing message.  Before he could answer,...