Why You Need Multiple Offers at a Variety of Price Points
While sipping a frozen latte, PR consultant Kelli shared a problem. “Amazing,” I thought. “I’ve been focusing on this all month with my Inner Circle members. Does EVERYONE struggle with this?” The problem of a single offer Kelli is a consultant who only sells one...
A Quick and Easy Summer Marketing Tip
Summertime is an odd time for business. It seems like everyone is either ON vacation, just returned (and recovering) from vacation … or mentally out of the office. You may feel that putting together a major marketing campaign is just too much effort. If so, this...
Unmuddle Your Marketing Message with a Brand
Like most small business marketing, it lacks a brand: no target audience (address) or message! Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper, with an embossed company logo on...Does a Solopreneur Need a Brand?
The mute button saved me this week. I was on a teleconference about marketing messages with dozens of participants. Someone asked the leader whether he thought she needed a brand for her business, now that she had crafted a marketing message. Before he could answer,...
10 Tips for Attracting Clients Consistently
In recent posts we focused on two of the three essential strategies every business needs to thrive: follow-up and keep-in-touch. Now it’s time for the fun stuff: lead generation! How do you attract, on an ongoing basis, potential clients to your business? This...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.