by Samantha Hartley | Jun 1, 2012 | Marketing Strategy
One of the best ways to attract clients to your business is to give something away for free. Doing so provides a no-risk experience so prospects can learn your value for themselves. There are two situations in which you can most benefit from giving away free stuff:...
by Samantha Hartley | Feb 3, 2012 | Marketing Strategy
While sipping a frozen latte, PR consultant Kelli shared a problem. “Amazing,” I thought. “I’ve been focusing on this all month with my Inner Circle members. Does EVERYONE struggle with this?” The problem of a single offer Kelli is a consultant who only sells one...
by Samantha Hartley | May 26, 2011 | Marketing Strategy
Summertime is an odd time for business. It seems like everyone is either ON vacation, just returned (and recovering) from vacation … or mentally out of the office. You may feel that putting together a major marketing campaign is just too much effort. If so, this...
by Samantha Hartley | Apr 19, 2011 | Marketing Strategy, Value Communication
Like most small business marketing, it lacks a brand: no target audience (address) or message! Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper, with an embossed company logo on...
by Samantha Hartley | Sep 8, 2009 | Marketing Strategy
The mute button saved me this week. I was on a teleconference about marketing messages with dozens of participants. Someone asked the leader whether he thought she needed a brand for her business, now that she had crafted a marketing message. Before he could answer,...
by Samantha Hartley | Aug 13, 2009 | Featured, Marketing Strategy
In recent posts we focused on two of the three essential strategies every business needs to thrive: follow-up and keep-in-touch. Now it’s time for the fun stuff: lead generation! How do you attract, on an ongoing basis, potential clients to your business? This...