Marketing Strategy Archives ⋆ Page 3 of 4 ⋆ Small Business Marketing Consultant

Is your marketing Swede enough?

by Samantha Hartley | Jul 20, 2009 | Marketing Strategy

This is a guest post from Enlightened Marketing protege, Andy Andrews. – Samantha Every once in awhile my branding eye spies a major, worldwide brand acting as though it were one of our Enlightened Marketing perfect clients. (If you’ve got the Enlightened...

A Keep in Touch Strategy Ensures Marketing ROI

by Samantha Hartley | Jul 9, 2009 | Marketing Strategy

Recently I wrote about Follow Up strategies, which help you keep an active sales offer in front of someone who’s not ready to buy yet. Today I want to cover the “cousin” of Follow Up, a related marketing strategy called Keep in Touch (KiT). A Keep...

Follow Up Strategy: When the Answer Isn’t No But “Not Yet”

by Samantha Hartley | Jun 30, 2009 | Marketing Strategy

Successful business owners know they need three key marketing strategies: lead generation, follow up and keep in touch. While I write often about how to attract good leads and will review keeping in touch next time, I wanted to zoom in on follow up as a neglected...

Follow Up Strategy: When the Answer Isn’t No But "Not Yet"

by Samantha Hartley | Jun 30, 2009 | Marketing Strategy

Successful business owners know they need three key marketing strategies: lead generation, follow up and keep in touch. While I write often about how to attract good leads and will review keeping in touch next time, I wanted to zoom in on follow up as a neglected...

How to Collect Better Testimonials

by Samantha Hartley | May 2, 2009 | Marketing Strategy, Value Identification, Your Marketing Message

Picture this: Tim’s client has just had a wonderful experience with him and is happily raving about it. Time to ask for a testimonial! So, Tim works up some courage and says, “Thank you, Olivia. Would you mind sending me those kind words as a testimonial...

Avoid These 10 Networking Blunders

by Samantha Hartley | Apr 8, 2009 | Featured, Marketing Strategy - Networking

Last weekend I attended an Internet Marketing conference with 180 die-hard entrepreneurs. Everyone there was hoping to connect with potential clients, partners and vendors. There was quite a mix of people in the room, from millionaires to newbies. For some reason,...