Transforming Chores into Enriching Marketing Rituals
Many times I notice that marketing, if it is happening at all, is event-based. That means one-time marketing efforts rather than ongoing, regular efforts. It’s the difference between doing a postcard mailing once and implementing a keep-in-touch system through...
How To Finally Get More Done & Accomplish Your Goals
Have you ever gotten to the end of the day and wondered why the one thing you said was important didn’t get done? It feels like something is fighting you, or that you’re fighting yourself. It doesn’t have to be that way. Think about the leaders in...
The Worst Business Advice Ever?
Image via Flickr by laughlin What’s the worst piece of business advice you ever got? Somewhere along the way, a well-meaning mentor or colleague likely said it. In my case my mother, no doubt wishing to protect me from dependence and disappointment, said:...
How to Avoid Overwhelm
When NPR asked people to describe 2009 in one word, the results made an interesting word cloud, but not a pretty picture. How to make a better 2010 One of the benefits of a “tumultuous,” “bittersweet” and “fubar” year is lessons,...
How to Recognize Prospects You Can’t Help
Every bad client that is now wasting your time, failing to produce results or missing payments was once a prospect that you chose to accept. Did you ignore early warning signs or intuition that foreshadowed the future, rotten outcome? I met last week with a business...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.