by Samantha Hartley | Jun 23, 2014 | Mindset, Running Your Business
Successful solopreneurs are remarkably good at strategizing; articulating a plan and working that plan with discipline and diligence. In other words, we are accomplished “doers” in that we spend a great deal of time doing what needs to be done. But what we sometimes...
by Samantha Hartley | Oct 23, 2013 | Enlightened Marketing, Mindset, Running Your Business
Not in the traditional sense. She cannot tell a joke. She forgets key parts or tells it out of order. Or is laughing so hard herself that we can’t understand it. No, the funniest thing my mom does is imagine the world’s most illogical worst-case-scenarios. Like when...
by Samantha Hartley | Sep 4, 2013 | Client Attraction, Enlightened Marketing, Passive revenue, Running Your Business, Your Marketing Message
I’m a bit of an outlier. While other women are buying the hottest shoes or jewelry, my favorite purchase of the summer is this rain barrel. It required a little prep before installation; namely hacksawing, an awful sound that took place over the weekend. My husband...
by Samantha Hartley | Mar 25, 2013 | Mindset, Running Your Business
Ever feel overwhelmed by your giant list of things to do to grow your business? Just working your marketing plan can seem like a full-time job in itself. After all, you have clients to serve and a life to live, don’t you? The problem is “all or nothing” thinking. You...
by Samantha Hartley | Sep 13, 2012 | Running Your Business
Hiring may be one of the most frustrating topics for consultants, coaches and other one-person businesses. After all, when your big priority is paying yourself, how do you know when it’s safe to invest in someone else? And which tasks SHOULD you delegate? I covered...
by Samantha Hartley | Jul 5, 2012 | Check this out!, Marketing Strategy, Passive revenue, Running Your Business
It always amazes me how many solopreneurs and small business owners fail to tap the “virtual ATM machine” that is newsletter and email marketing. We’re on par to double our business this year, and a major part of that growth comes...