And then they all died (my mom is hilarious)
Not in the traditional sense. She cannot tell a joke. She forgets key parts or tells it out of order. Or is laughing so hard herself that we can’t understand it. No, the funniest thing my mom does is imagine the world’s most illogical worst-case-scenarios. Like when...
Build a Solid Foundation for Your Business – or Rain Barrel!
I’m a bit of an outlier. While other women are buying the hottest shoes or jewelry, my favorite purchase of the summer is this rain barrel. It required a little prep before installation; namely hacksawing, an awful sound that took place over the weekend. My husband...
Grow Your Business with These 5 Totally Doable Daily Tasks
Ever feel overwhelmed by your giant list of things to do to grow your business? Just working your marketing plan can seem like a full-time job in itself. After all, you have clients to serve and a life to live, don’t you? The problem is “all or nothing” thinking. You...
Should you DIY or delegate?
Hiring may be one of the most frustrating topics for consultants, coaches and other one-person businesses. After all, when your big priority is paying yourself, how do you know when it’s safe to invest in someone else? And which tasks SHOULD you delegate? I covered...The First Step to Creating Income from Your Email Newsletter
It always amazes me how many solopreneurs and small business owners fail to tap the “virtual ATM machine” that is newsletter and email marketing. We’re on par to double our business this year, and a major part of that growth comes...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.