#1 Tip: How to Get More “YESes” from Your Free Sessions
“This time it will be different,” Susan tells herself as she drinks a cup of tea before her free consult, “This time I WILL get a new client.” But she still has a pit in her stomach, because her batting average is really low, too low....
Weddings, Stand-Up Comedy and …
Broadway Shows. What do they all have in common? I’ll tell you in a moment, but first – A question about your business. Do you offer a free session of some kind to potential clients who are thinking of working with you? You might call it: A free consultation A...How to Give Yourself a Raise and Get Clients who Pay More, Stay Longer and Get Better Results
How To Turn A $200/Hour Project Into $1,000/Hour
It was March of 2007 and I’d just sold in $104,100 in project work. But instead of feeling elated, I felt overwhelmed. (Wait, what??) Here’s the story: When I started as a consultant, I treated every project as a custom-tailored engagement. I was modeling myself...
Let Go of These Paralyzing Product Creation Beliefs
The other day I had an interesting exchange with our mastermind group member Jackie of Accelerate Performance. Jackie had put her nose to the grindstone to finish up a workshop that she was going to deliver in the Northeast when disaster struck. Or so she thought. The...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.