by Samantha Hartley | Feb 2, 2015 | Enlightened Marketing, Enlightened Selling
“What should I say when someone sends me a note asking how much I charge for a session? How do I gracefully draw them in without scaring them from the big commitment? Most want one session, and I desire to sign them on for a full program.” That was the...
by Samantha Hartley | Mar 6, 2013 | Enlightened Marketing, Enlightened Selling
“This time it will be different,” Susan tells herself as she drinks a cup of tea before her free consult, “This time I WILL get a new client.” But she still has a pit in her stomach, because her batting average is really low, too low....
by Samantha Hartley | Feb 22, 2013 | Enlightened Selling
Broadway Shows. What do they all have in common? I’ll tell you in a moment, but first – A question about your business. Do you offer a free session of some kind to potential clients who are thinking of working with you? You might call it: A free consultation A...
by Samantha Hartley | Jan 31, 2013 | Enlightened Selling, Value Communication
It was March of 2007 and I’d just sold in $104,100 in project work. But instead of feeling elated, I felt overwhelmed. (Wait, what??) Here’s the story: When I started as a consultant, I treated every project as a custom-tailored engagement. I was modeling myself...
by Samantha Hartley | Feb 17, 2011 | Enlightened Marketing, Enlightened Selling, Value Delivery
The other day I had an interesting exchange with our mastermind group member Jackie of Accelerate Performance. Jackie had put her nose to the grindstone to finish up a workshop that she was going to deliver in the Northeast when disaster struck. Or so she thought. The...