How to Give Yourself a Raise and Get Clients who Pay More, Stay Longer and Get Better Results
How To Turn A $200/Hour Project Into $1,000/Hour
It was March of 2007 and I’d just sold in $104,100 in project work. But instead of feeling elated, I felt overwhelmed. (Wait, what??) Here’s the story: When I started as a consultant, I treated every project as a custom-tailored engagement. I was modeling myself...
Contradictory But True Advice About Marketing Messages
“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald I find myself giving conflicting advice sometimes. Often a client will point...
Say it THIS way to chase clients away!
That was the opening of a joke my Inner Circle client, David, told our group recently. “I don’t know,” I said, hesitantly. “How?” “Would you like to buy my cold dead fish?” We all laughed about that and enjoyed the quirky personality of those tell-it-like-it-is...
Unmuddle Your Marketing Message with a Brand
Like most small business marketing, it lacks a brand: no target audience (address) or message! Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper, with an embossed company logo on...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.