by Samantha Hartley | Apr 18, 2013 | Client Attraction, Value Communication, Your Marketing Message
A very bright member of our Magnetic Marketing Essentials Academy got ambushed this week. Not by a bad guy, but by a small woman. Marta was out networking (yay!) and got to practice saying her Jaw-Dropping Self-Introduction™. The results were not jaw-dropping. It...
by Samantha Hartley | Jan 31, 2013 | Enlightened Selling, Value Communication
It was March of 2007 and I’d just sold in $104,100 in project work. But instead of feeling elated, I felt overwhelmed. (Wait, what??) Here’s the story: When I started as a consultant, I treated every project as a custom-tailored engagement. I was modeling myself...
by Samantha Hartley | Jun 21, 2012 | Client Attraction, Value Communication, Your Marketing Message
“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald I find myself giving conflicting advice sometimes. Often a client will point...
by Samantha Hartley | Jun 14, 2012 | Client Attraction, Value Communication, Your Marketing Message
That was the opening of a joke my Inner Circle client, David, told our group recently. “I don’t know,” I said, hesitantly. “How?” “Would you like to buy my cold dead fish?” We all laughed about that and enjoyed the quirky personality of those tell-it-like-it-is...
by Samantha Hartley | Apr 19, 2011 | Marketing Strategy, Value Communication
Like most small business marketing, it lacks a brand: no target audience (address) or message! Imagine you’re walking along one day in a park. You look down and see an envelope, which you pick up. It’s fine quality paper, with an embossed company logo on...