Free teleclass: "HEY, LOOK OVER HERE …"
Our next free monthly teleclass is coming up on Tuesday May 20th, and the topic is … "HEY, LOOK OVER HERE: Attention Getting Ways to Talk About Your Business." http://tinyurl.com/5h4ypk You offer great value to your customers, and more people need to...Free teleclass: “HEY, LOOK OVER HERE …”
Our next free monthly teleclass is coming up on Tuesday May 20th, and the topic is … "HEY, LOOK OVER HERE: Attention Getting Ways to Talk About Your Business." http://tinyurl.com/5h4ypk You offer great value to your customers, and more people need to...What part of Bigelow Tea value does Imus communicate?
One way to communicate the value of your brand is by association. You stand next to something and let its aura cascade over your brand. Advertising, sponsorship, product placement and co-branding are all ways to associate. Sometimes it’s a boon to...Too smart for the target audience
There are many ways companies can demonstrate that they don’t know their target audience: Ignoring their needs Offering junk they don’t want Marketing to them where they aren’t Rushing a decision Acting familiar when you’re a stranger Charging...Is Your Price Sending the Wrong Message?
Guest blogger and my ingenious former intern, Andy Andrews, emailed me earlier this week with some observations. I asked him to share them with you here. ~*~*~*~*~*~ When I read this article in the New York Times about college tuition, I had a hunch that...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.