by Samantha Hartley | Feb 5, 2009 | Enlightened Selling, Value Communication
My colleague Andy recently was describing his favorite job. He conducted campus tours at Hendrix College while a student there. He loved showing prospective students around the beautiful campus, getting to know them a bit and answering their questions. Knowing his...
by Samantha Hartley | May 13, 2008 | Value Communication
Our next free monthly teleclass is coming up on Tuesday May 20th, and the topic is … "HEY, LOOK OVER HERE: Attention Getting Ways to Talk About Your Business." http://tinyurl.com/5h4ypk You offer great value to your customers, and more people need to...
by Samantha Hartley | May 13, 2008 | Value Communication
Our next free monthly teleclass is coming up on Tuesday May 20th, and the topic is … "HEY, LOOK OVER HERE: Attention Getting Ways to Talk About Your Business." http://tinyurl.com/5h4ypk You offer great value to your customers, and more people need to...
by Samantha Hartley | Apr 11, 2007 | Value Communication
One way to communicate the value of your brand is by association. You stand next to something and let its aura cascade over your brand. Advertising, sponsorship, product placement and co-branding are all ways to associate. Sometimes it’s a boon to...
by Samantha Hartley | Mar 19, 2007 | Value Communication
There are many ways companies can demonstrate that they don’t know their target audience: Ignoring their needs Offering junk they don’t want Marketing to them where they aren’t Rushing a decision Acting familiar when you’re a stranger Charging...
by Samantha Hartley | Dec 15, 2006 | Value Communication
Guest blogger and my ingenious former intern, Andy Andrews, emailed me earlier this week with some observations. I asked him to share them with you here. ~*~*~*~*~*~ When I read this article in the New York Times about college tuition, I had a hunch that...