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Get started with Branding this Thursday

The Business Case for Branding, May 22nd Noon CST Hosted by Samantha Hartley (yes, that’s me!) Sign up here. Major corporations like Coca-Cola, Nike and Starbucks know the key to big profits is cutting through the clutter to get your message heard. The same...

The three worst differentiators

I felt this cartoon by astute Hugh Macleod accurately illustrated some of the conversations I had yesterday at a networking event.  As a marketer, I love to ask business people about their “differentiators” – why one should choose them over other...