How My Mentor Saved Me From The ER
The other day I was munching on some berries and thinking how odd it was. Odd that it parallels a critical lesson in my business. Odd that I hadn’t bought them in a store, but instead got them here: Yep, off a bush in the park. Odd that just a few months ago, I...
How to Collect Better Testimonials
Picture this: Tim’s client has just had a wonderful experience with him and is happily raving about it. Time to ask for a testimonial! So, Tim works up some courage and says, “Thank you, Olivia. Would you mind sending me those kind words as a testimonial...Get started with Branding this Thursday
The Business Case for Branding, May 22nd Noon CST Hosted by Samantha Hartley (yes, that’s me!) Sign up here. Major corporations like Coca-Cola, Nike and Starbucks know the key to big profits is cutting through the clutter to get your message heard. The same...The three worst differentiators
I felt this cartoon by astute Hugh Macleod accurately illustrated some of the conversations I had yesterday at a networking event. As a marketer, I love to ask business people about their “differentiators” – why one should choose them over other...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.