The Risk of Bringing Your Real Self to Your Business
When I re-branded my consulting business in 2004 as Enlightened Marketing, I was scared to death. “Coming out” as a business owner who incorporated spirituality into my corporate marketing background was about the hardest thing I’d ever done. I...Roomba hacks, IKEA hacks and … Enlightened Marketing hacks
One source of endless amusement on the Internet is the repurposing of ordinary tools for unusual purposes. May I suggest using that Roomba robot vacuum as a cat toy? Because, why not? Another more practical example is the hugely popular website Ikea Hacks. There, fans...
Build a Solid Foundation for Your Business – or Rain Barrel!
I’m a bit of an outlier. While other women are buying the hottest shoes or jewelry, my favorite purchase of the summer is this rain barrel. It required a little prep before installation; namely hacksawing, an awful sound that took place over the weekend. My husband...
When a Good Self-Intro Goes Bad
A very bright member of our Magnetic Marketing Essentials Academy got ambushed this week. Not by a bad guy, but by a small woman. Marta was out networking (yay!) and got to practice saying her Jaw-Dropping Self-Introduction™. The results were not jaw-dropping. It...
3 Challenges Solopreneurs Have with Marketing Messages
Makeovers are so gratifying! Every year I conduct “Jaw Dropping Client-Getting Message” Makeovers with members of the Enlightened Marketing community. Stop Dreading “What Do You Do?” The intention of these sessions is to answer “What do you do?” in a way that attracts...
Enlightened Marketing is for socially-responsible experts and entrepreneurs who still have peaks and valleys in their revenues.