Contradictory But True Advice About Marketing Messages
“The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald I find myself giving conflicting advice sometimes. Often a client will point...
Say it THIS way to chase clients away!
That was the opening of a joke my Inner Circle client, David, told our group recently. “I don’t know,” I said, hesitantly. “How?” “Would you like to buy my cold dead fish?” We all laughed about that and enjoyed the quirky personality of those tell-it-like-it-is...
How to Get Found and Get Known so You Can Get Clients
When I first went into business for myself, I had a problem explaining to people what I did. After my years at The Coca-Cola Company, I knew how to talk about soda, but presenting the value of my services was hard! When I finally figured it out, I couldn’t...
Is Yours a Niche …or a Pigeon-Hole?
If you are a regular reader of the Enlightened Marketing blog, you have probably heard us talk about the importance of finding your niche. Indeed, a niche is really the heart of any strong brand. After all, a brand – at its core – is a promise that you can...
How to Collect Better Testimonials
Picture this: Tim’s client has just had a wonderful experience with him and is happily raving about it. Time to ask for a testimonial! So, Tim works up some courage and says, “Thank you, Olivia. Would you mind sending me those kind words as a testimonial...
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