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How to measure word-of-mouth better

Great post here on the WOMMA blog about measuring word-of-mouth marketing.  Probably you’re already asking, "How did you hear about us?"  This post breaks that question down into meaningful subsets to differentiate advertising vs actual...

Will your business concept fly?

One reason people are unhappily stuck in day jobs is fear that no one would pay for the thing they love to do. (And I don’t mean lying on the couch all day.) Many of my clients bring forward this concern.  Their idea seems good to them and doing it would...

Boo Hoo Breakfast

Today was the first day of school in our town.  On my way to an appointment I passed an elementary school with an intriguing message on the marquis out front:Boo Hoo Breakfast K 9:00Is that the cutest idea ever?  Parents of kindergarteners can get together...

Free samples grow your brand and your business

There’s no better way to give someone an experience of your brand than with a free sample. When I worked at Coke in Russia in the mid-1990s, we introduced consumers to the products by handing them ice-cold bottles.  My boss at the time had worked at Coke for...

The Puppy Bowl is Super to Me

How courageous are you in developing products and services for your intended audience? Are you willing to deliver something that would be incredibly appreciated by your own niche – even if others found it a laughable idea? This year millions of viewers tuned in...