by Samantha Hartley | Feb 17, 2011 | Enlightened Marketing, Enlightened Selling, Value Delivery
The other day I had an interesting exchange with our mastermind group member Jackie of Accelerate Performance. Jackie had put her nose to the grindstone to finish up a workshop that she was going to deliver in the Northeast when disaster struck. Or so she thought. The...
by Samantha Hartley | Dec 18, 2007 | Value Delivery
Great post here on the WOMMA blog about measuring word-of-mouth marketing. Probably you’re already asking, "How did you hear about us?" This post breaks that question down into meaningful subsets to differentiate advertising vs actual...
by Samantha Hartley | Nov 14, 2007 | Value Delivery
One reason people are unhappily stuck in day jobs is fear that no one would pay for the thing they love to do. (And I don’t mean lying on the couch all day.) Many of my clients bring forward this concern. Their idea seems good to them and doing it would...
by Samantha Hartley | Aug 20, 2007 | Value Delivery
Today was the first day of school in our town. On my way to an appointment I passed an elementary school with an intriguing message on the marquis out front:Boo Hoo Breakfast K 9:00Is that the cutest idea ever? Parents of kindergarteners can get together...
by Samantha Hartley | May 20, 2007 | Value Delivery
There’s no better way to give someone an experience of your brand than with a free sample. When I worked at Coke in Russia in the mid-1990s, we introduced consumers to the products by handing them ice-cold bottles. My boss at the time had worked at Coke for...
by Samantha Hartley | Feb 6, 2007 | Value Delivery
How courageous are you in developing products and services for your intended audience? Are you willing to deliver something that would be incredibly appreciated by your own niche – even if others found it a laughable idea? This year millions of viewers tuned in...